This is the age old question for all businesses, how do I generate prospects to make sales to. There are hundreds of methods, but as I have learned over the years, what worked yesterday does not mean it will work today, never mind tomorrow or next year. List building, lead purchases, your social media posting, advertising, email marketing, texting, Bluetooth wireless broadcasting, there are many strategies and they all depend on your market focus. What will work for one will not work for another, so you have to focus on those who would be interested in your product or service first and foremost.
For over 10 years Leaders Club has helped support some of the most successful organizations with a consistent, flow of quality prospects. Each lead we generate comes from our own generic advertising which is driven by a mix of online and offline marketing including print and broadcast media. Our prospects are real people seriously looking for a home based network marketing business.
With the perennial boom and bust cycle of the American job market, there are always going to be people who have decided that they’ve had enough and they want to strike out on their own, trying to be their own boss. These people, known as business opportunity buyers or simply opportunity leads are hungry for ideas and turn key businesses that they can buy into in order to create their own success.
The reason I started Apache Leads way back in 2003 was that I was a Diamond level distributor for a San Diego based MLM company and had quite a large business. None of my associates had any access to leads, so that's how we got started. The demand for leads grew so fast that I had to focus on getting quality, affordable leads in ever increasing numbers.
U.S. companies often overlook the lucrative business opportunity seekers and MLM market that exists in Canada. Sure, it costs a little more to mail to Canada, but many successful ventures which are common in the U.S. have had little exposure north of the border. We have access to thousands of Canadian opportunity seekers ready to earn extra income.
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.